Email Nurture Strategy

for Miller Heiman Group

 

Background

Miller Heiman Group is the global leader in sales training and consulting. As the global director of demand generation, I focused on filling the sales funnel with qualified marketing leads. We maintained a global emailable database of more than 400,000 contacts and added to this database via paid content channels. I developed a persona-based email nurture campaign to engage leads on their buyer journeys.

Role

  • Strategist + Project Manager

Strategy highlights

  • Content audit and strategy

  • Persona development

  • Inbound marketing content development

  • Marketo logic development

Inbound Marketing Strategy

for Waterstone Management Group

 
 

Background

Waterstone is a boutique management consulting firm that helps technology companies and their investors capitalize on disruptive growth opportunities and drive outstanding performance. Waterstone partnered with Digital Third Coast to develop an inbound marketing strategy, which included SEO and content marketing components.

Role

  • Strategist + Account Manager

Strategy highlights

  • Content audit and strategy

  • Competitor analysis

  • Persona development

  • Inbound marketing content development

  • CRM set-up and marketing automation implementation

  • Content marketing and media outreach for link building

  • SEO technical audit

 

Digital Marketing Strategy

for Health Strategy

 

Background

Health Strategy is a ten-year-old company with a strong reputation for auditing, rewriting and negotiating pharmaceutical benefit contracts in order to maximize client savings. While word-of-mouth successfully generated significant referral business over the years, they needed to elevate our planning and execution in order to reach and engage our key target demographic of HR professionals. Health Strategy partnered with Avenue to develop a digital marketing strategy.

Role

Strategist + Project Manager

Strategy

  • Competitor analysis and asset audit

  • Website development

  • Site content strategy

  • Retargeting ads

  • Inbound marketing content strategy

 

Brand Relaunch + Digital Strategy

for VPay

 

Background

VPay is a venture-backed FinTech B2B payment solution. Led by a team with over 50 years experience in financial services, VPay uses patented technology to facilitate billions of dollars in payments for clients. VPay partnered with Avenue to develop a comprehensive go-to-market strategy, including a re-launched digital presence (website and marketing).

Role

Strategist + Project Manager

Strategy

  • Rebrand and go-to-market strategy

  • Website development

  • Inbound content strategy and development

  • Paid social media campaigns with targeting

  • Interactive ROI calculator strategy and development